Marketing mix of Nirma Washing Powder - Nirma Powder ...
Nirma Washing Powder has been able to create a distinctive place of its own because of its strong brand equity over the years. It is a detergent that has been accepted by the mass market because of its good quality.. By the year 2000 Nirma Washing Powder occupied 30% of the total market share in the detergent segment and in the year 2004 was able to sell nearly 800,000 tonnes of its product.
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